Dr. Simon Mandelj is the founder and CEO of the company; he founded the company 2010 with a new idea of electric motor propulsion technology.
He believed that we deserved much better electric drive propulsion for small electric vehicles that would enhance the quality of our living. He used his powerful creative drive for research of electromagnetic phenomena and based on his findings started to develop an advanced and innovative electric motor prototype in a garage.
His invention of the direct in-wheel drive was recognized by private investors, important customers and international experts as one of the most creative solutions, with a disruptive potential for future urban electric mobility.